Branding
Every ambitious business needs to build a formidable brand — one with a standout identity that is trusted by the market to consistently deliver a distinct value proposition.
At Experizon, our mission is to help you power up your brand!
Whether you’re looking to build a new brand, refresh an existing brand, or execute a total rebrand, our branding solutions – from assessment to strategy, designs and activation – have been proven to deliver real business results in highly competitive markets across different industries.
We build and roll out brand strategies and plans that activate a unique, consistent, authentic, authoritative and exceptional brand that is reflective of your goals and values, and help accelerate your company’s growth.
Our Branding Process
Our brand audit is a diagnostic process that helps you evaluate your brand’s position in the marketplace. It identifies your brand gaps, strengths, weaknesses, threats and opportunities. We utilize a blend of quantitative and qualitative research to assess the relevant brand vectors.
Our audit usually covers four areas:
Internal branding — your brand values, mission, and company culture
External branding — your business logo, print and online advertising, sales and marketing materials, website, social media presence, email marketing, and content marketing
Customer experience — your sales process, customer support, and customer service policies.
Competitor Analysis – your footprint relative to your competitors
We assist in crafting a brand strategy that will detail the most effective way to approach the market, plotting out a realistic roadmap for the brand in the short, medium and long term. It will help define what makes your brand what it is, what sets it apart from the competition, and how you want your customers to perceive it. It will also set the tone for creating brand awareness, brand equity, and brand positioning to build a sustainable emotional connection between the brand and the consumer. Our brand strategy offering will help define or revalidate:
- Mission and Vision
- Brand values
- Brand voice
- Brand promise
- Brand targeting
- Brand positioning
Brand identity is the face of a brand – the collection of all elements that a company creates to portray the right image to its consumers.
We create ownable visual and verbal identity systems that are anchored in sound strategy. Our designs are ultramodern, sleek and top-notch, done with the consciousness of the customers and market the client serves. Elements of our designs include
- Typography
- Color Palette
- Logo
- Website
- Product
- Packaging
- Business cards
- Email design
- Working Templates
We also provide a brand guideline that details the dos and don’ts of the brand identity to ensure consistency across all channels and touchpoints.
We support clients in their Brand Launch and the Implementation of the brand strategy, ensuring synchronization across all internal and external touchpoints. We support in all types of brand activations.
We will help you develop an integrated marketing strategy that helps your brand maximize ROI. From short-term to long term activations including marketing/sales collateral, design, digital marketing, content marketing, communications and PR strategy, our end-to-end branding services provide you with the resources and expertise needed to successfully tell your brand story.
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