MARKETING YOUR SERVICES – CRUCIAL TIPS FOR SUCCESS Marketing Services (intangibles) can be challenging because there is no actual product that the customer can see or feel, neither can one demonstrate how the product works nor creatively communicate its features and benefits to the customer. What this means is that a service marketer must master …
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PROFESSIONAL SERVICES MARKETING – WHY STRATEGIES FAIL In today’s business world, professional services players – including lawyers, accountants, management consultants, engineers, architects, dentists, doctors, and other professionals – do extensive marketing to maintain and build their practices as well as enhance their public image. It is no news that some of these firms are not …
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Our Thinking In-house Marketing vs Marketing Consultant – Save Your Money!
Our Thinking How Strong is Your Brand? Let’s Talk Brand Equity
Visible or obscure? Gauging the Visibility of Your Brand
A Noise or Your Voice – What Do Your Clients Hear?
