STRATEGIC PLANNING RETREAT – Why your organisation needs one It is that time of the year! A time when the leadership and management teams of corporate organisations use the opportunity to step back from the day-to-day operations and focus on long-term goals, team building, and innovation. A strategic planning retreat is a focused, off-site meeting […]
STRATEGIC PLANNING RETREAT – Why your organisation needs one Read More »
MARKETING YOUR SERVICES – CRUCIAL TIPS FOR SUCCESS Marketing Services (intangibles) can be challenging because there is no actual product that the customer can see or feel, neither can one demonstrate how the product works nor creatively communicate its features and benefits to the customer. What this means is that a service marketer must master
MARKETING YOUR SERVICES – CRUCIAL TIPS FOR SUCCESS Read More »
PROFESSIONAL SERVICES MARKETING – WHY STRATEGIES FAIL In today’s business world, professional services players – including lawyers, accountants, management consultants, engineers, architects, dentists, doctors, and other professionals – do extensive marketing to maintain and build their practices as well as enhance their public image. It is no news that some of these firms are not
PROFESSIONAL SERVICES MARKETING – WHY STRATEGIES FAIL Read More »
Our Thinking In-house Marketing vs Marketing Consultant – Save Your Money!
In-house Marketing vs Marketing Consultant – Save Your Money! Read More »
Our Thinking How Strong is Your Brand? Let’s Talk Brand Equity
How Strong is Your Brand? Let’s Talk Brand Equity Read More »
Rebrand vs Refresh – What You Really Need.
Rebrand vs Refresh – What You Really Need. Read More »
Visible or obscure? Gauging the Visibility of Your Brand
Visible or obscure? Gauging the Visibility of Your Brand Read More »
A Noise or Your Voice – What Do Your Clients Hear?
A Noise or Your Voice – What Do Your Clients Hear? Read More »
Do you really need a Brand Strategy?
Do you really need a Brand Strategy? Read More »
